WHY IS CORAL IMPORTANT?

Coral reefs are the lifeblood of our ocean. They provide a home to over 25% of all marine species, and a food source for more than 1 billion people. They also provide livelihood in tourism and protect our coasts from wave events. But they are in trouble. More than 50% of the world’s coral is dead or dying, and 90% are under threat.

To help reverse this, we plant 1 piece of coral for every bottle sold.

HOW DO WE DO IT?

Together with our partner Coralive, we use advanced microfragmentation techniques, which can grow coral 25-50x faster than normal rates. Small coral fragments are attached to a structure, and a low electrical current (typically powered by solar floats) helps spur their growth. Using resilient coral that has survived a bleaching event, these corals are more likely to survive. Currently operating in the Maldives and Jamaica, and Madagascar is next. We can operate anywhere coral can grow and plan to build reefs across the world.

WHY NOW?

The loss of our coral reefs is imminent, with over 50% dead or dying in just the last several years.  Largely due to human impact, if we don't act now we will lose the opportunity to prevent irreversible consequences. Collectively and with your help, we can reverse this - one coral at a time.

Our goal is to plant 10 million pieces of coral over the next 10 years.  

WHY NAECO?

NAECO’s mission is to reverse damage to our ocean.  Rather than focusing on negatives, we prefer to focus on the positives - on growth, optimism and progress.  By planting coral, we can create positive, tangible impact in protecting our ocean.  We can reverse damage to our ocean.  (By the way, NAECO is the word OCEAN, reversed.)

Thank you for supporting this important mission.

NAECO
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